Why Every Business Should Keep a Logbook

Business LogbookEvery business should keep a team logbook.

Logs are a place for everyone to record and track their progress together.

In some ways, logbooks are like group journals.

And the benefits of journaling can be had by any business.

In fact, the benefits can be enormous.

1. Better Communication

When teams communicate more effectively, team motivation benefits. Logs create a perfect environment for achievement and praise to happen easily and organically.

Better communication also leads to more loyalty among your team members. When employees feel included and their opinion is valued, they start to care more.

Finally, culture benefits from logbook communication. Logs tend to lead to a culture of openness and transparency. When these things are highly valued, your company will perform better, and so will your team members.

2. Faster Growth

When employees can easily see the team’s progress, you can refocus your efforts on what’s getting the best results. Logs also make it easy to capture all the stuff that got done that wasn’t on a to-do list. Things pop up and get taken care of, but often that work doesn’t get recognized.

By learning from each other’s mistakes, everyone benefits. Members of a logbook can work through struggles together. Brainstorming naturally takes place as part of the process.

And by keeping better track of what’s going on, you’ll be able to keep pushing forward. When everyone is trying to stay up-to-date through a series of long, convoluted email threads, things get lost.

Plus, when employees are working productively, constant update emails can derail them. Instead, all these details should live in one place that is accessible when you need it.

 3. Story Development

Storytelling is essential for ambitious businesses. Keeping a logbook makes it more passive because your story will unfold naturally. You won’t have to worry about keeping on top of everything that’s happening.

Your story will be permanently recorded so you don’t have to worry about getting confused and forgetting important details.

Finally, even if you take the time to go through past communications, they won’t always include details like emotion, frustrations, and pain points. Seeing how you felt in retrospect can really shape what happened.

Logging your story will help you clarify your unique selling proposition and all the things that set you apart.

Bonus: Onboarding new employees is easy!

Better onboarding is good for communication, growth, and storytelling. It’s just not obvious until you actually experience it.

Bringing a new partner into your team can be a challenge. It’s often a lot of work to get them up to speed with company knowledge. Similarly, it can take them a while to adapt to the culture and get to know the team. This is important for doing great work together.

By adding them to your logbook they will be able to understand your history before they join your team.

Using a logbook will front-load a lot of the time and energy it takes to onboard new employees.

Have you ever recorded a log with your team? Let me in know in the comments below!

…and if you want to give it a shot, sign up for a free teamspir.it account!