The 5 Best Storytelling Tools for Startups
Storytelling is an essential ingredient to building a business. It’s the most effective way to transmit information, make it memorable, and encourage people to take action. That’s why most ads tell stories. But you can actually benefit from storytelling without spending money on ads.
Who you are, what you’re doing, and why you’re doing it are all important stories. Open up and share these with your community — they will embrace you for it.
Recording and sharing your story may seem like a daunting process at first, but there are a number of tools that will make it easier.
ScribbleLive is what’s called a live blogging platform. It works a little bit differently from traditional blogs. Each ScribbleLive page is a continuously updated stream, where new information is added all the time. It allows users to add many types of information including tweets, photos, videos, and text. ScribbleLive is a powerful tool for watching stories develop in real time. In fact, ScribbleLive was used by millions to track Apple’s iOS 7 launch.
Epilogger is a great tool for event-based storytelling. You can set parameters (hashtags, time, location, etc,) and Epilogger will automatically aggregate all of the relevant information to one page. It’s a great way to crowdsource the story of your event as it’s happening. You can also access your event page after the event is over and share the link with your community.
Vine, a mobile app that shoots six second videos, is powerful storytelling tool. While videos are only 6 six seconds long, they can relay a lot more information than a photo — especially with stop motion. Vine is easy to use, and quick to produce since production quality is really not important. What is important, is making your Vine interesting. Companies that don’t have a room in their marketing budget for video can still take advantage of Vine.
Stories often unfold across many platforms, with input from many different people. Storify allows users to aggregate information into one place, choose how the information gets rolled out, and comment along the way. Including information that normally has a very short shelf life, such as tweets. It’s a wonderful way to bring a variety opinions and voices together to make a point or tell a story.
teamspir.it helps users record their story as it unfolds. By entering regular entries with your team and interacting in the logbook, members can see how they’ve progressed over time. They’ll have a better understanding of what they were feeling, what their struggles and accomplishments have been, and most importantly, where they’re headed. So much of what happens while building a company gets lost or forgotten. Being able to look back and see your story develop very valuable.
What tools do you use for storytelling? Did I miss anything? Let me know in the comments below!