Photo: Thunderstorm

Of Hamsters And Foxes: How a Failed Startup Can Be a Real Success Anyway

Subject: Crash Landing 🙁 Hey Casandra, this is the mail I never wanted to write… These were the first words of a mail I wrote on may 1st, 2014. It was a Thursday, one of my home office days at…

Brand-Story

Why All Brands Are Backed By Stories

Have you ever stopped to think about what a brand is? A brand defines what a company is about: its values and beliefs. A good brand communicates a company’s unique selling proposition. Why it is special. Why it matters. Every successful…

18 Storytelling Books for Entrepreneurs

Stories help your customers understand why what you do is important. This is why storytelling is an essential part of business. It can mean the difference between success and failure. Here are 18 excellent books about storytelling. Each one has the…

Why Storytelling Is Important

Why Storytelling Is Important

Every business has a story. Actually, every business has many stories. But the most important story a business has is the one that defines why. Why do you do what you? Why is it important? Why should we trust you? Why…

Why Do Stories Go Viral?

Why Do Stories Go Viral?

Have you ever noticed that almost all human communication revolves around stories? Think about it for a minute. What’s the last interaction you had? Did it involve a story? We use a great story to break the ice parties. We…

The 5 Best Storytelling Tools for Startups

The 5 Best Storytelling Tools for Startups

Storytelling is an essential ingredient to building a business. It’s the most effective way to transmit information, make it memorable, and encourage people to take action. That’s why most ads tell stories. But you can actually benefit from storytelling without…